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In 1998 John and Amy Howard founded Carrot Ink on the belief that quality inkjet cartridges shouldn’t cost more than your printer. Fed up with paying printer manufacturers’ prices, they challenged themselves to do it better and cheaper than the big guys. They found that they could offer a premium product without a premium price tag. In fact, high quality Carrot Ink sells for 30-70% less than that of the name brands. 

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